Website Strategy & Content Transformation at Bitpanda

During my time at Bitpanda, I led the transformation of the company’s website into a central hub for content, product information, and user engagement. This included redesigning the blog, Academy, landing pages, and campaign-specific microsites, as well as implementing a content management strategy that balanced performance, SEO, and editorial quality.

The projects below highlight my contributions to strategy, stakeholder management, and execution — from CMS selection and localisation to content architecture, analytics, and cross-channel amplification. Each initiative was designed to improve user experience, increase discoverability, and drive measurable business impact.