B2B Content - Strategy, Thought Leadership & Demand Enablement

This section showcases a selection of B2B content I’ve produced across fintech, ecommerce, and digital identity, including work for Bitpanda, THG, and iProov. The articles span thought leadership, product positioning, and market education, designed to support brand authority, lead generation, and commercial conversations.

Across these projects, my focus has been on translating complex topics into clear, credible narratives that resonate with senior stakeholders and decision-makers. Each piece was developed with a defined audience, distribution plan, and business objective in mind, ensuring the content worked as part of a broader go-to-market or demand strategy.